Type can add individuality to a design, but ultimately, typography makes a design memorable. It's sometimes difficult to put one's finger on good or bad typography, but once you see it done right - you just know it’s good. Clipper Street talked with three designers that seem to get it right time and time again: Ali Edwards, Gail Pierce-Watne of Making Memories, and Eric Comstock at Cosmo Cricket.
Take Making Memories’ designer, Gail Pierce-Watne, design and typography play a role in her daily life, “if a product is designed right, I’ll typically buy it.” She recalls, “My children still complain of the awful tasting tortilla chips that I used to buy years ago because I loved the design of the package and the sensitive use of typography.” The poor tasting product didn’t last long on the shelves but Gail admits, “the tortilla packaging and colour combination has been the inspiration behind a couple of her design projects.”
Eric Comstock, of Cosmo Cricket, understands how the right type can define a mood or feeling and truly believes that type is beautiful. “It's not just about picking the right font, but also about the spacing between each letter and the spacing between each line of type. When the spacing is wrong your type can feel klunky even if you've picked a beautiful font.”
If your text’s final destination is paper on a scrapbooking layout or card, and you are having a hard time getting klunky under control, then print it and see. This visual tip works wonders. ilovetypography.com even recognizes that, “Your type might look exquisite on screen, but a train wreck on paper. There really is no substitute for printing.” Read it once and over again, reading the text will give up vital clues, not only for choosing the right typeface or typefaces, but will also be an aid in the overall design of the page. “Typography can become a graphic element when handled correctly. It can be the focus of a layout,” says Comstock.
Life artist, Ali Edwards, truly seems to understand the importance of choosing the right typeface in her overall design, “I have always been a fan of clean, classic typefaces.” When choosing typefaces for her projects, “Simple sans serif and serifs,” are the ones she uses and gravitates to most. Ali shares, “I especially love Garamond, Baskerville, and Avenir."
But before we get too serious, ilovetypography.com reminds us that, “typography really is an art and that many of the decisions you make, including type choice, are subjective. If you’re unsure, ask others (designers and non-designers) to read your work. And seek out examples of great typography.”
Today, we unpacked Under the Sea, a new product line by Reminisce. This is such a versatile line, since it covers so many themes. If you have pictures at the Water park, Sea World, Fishing, Swimming,etc,etc--then this is the product line for you! Drop by and check out the entire line for yourself. 
